Arati Devasher Design: Book Cover: The Way it Was

Client: Natraj Publishers, 2007

The Way it Was: Inside the Pakistan Army

by Brig. Z.A. Khan

Non-Fiction, Demi Octavo, Hardback

Matte lamination

Experience

Freelance graphic designer
(print media):
July 1997 to present

Visual artist:
July 1997 to present

Graphic Designer at CyberMedia Services, Gurgaon:
November 2006 – May 2007
Job profile: Conceptualise and design children's books; liason with the illustration team to execute the above; design of magazines, books and other publications as per project requirements; lead a team of 4 DTOs/Illustrators; carry through projects from concept to production; interact with clients

Graphic Designer at Roli Books Pvt Ltd, New Delhi:
June 2003 – November 2006
Job profile: Coffee-table book design including concept development and interaction with editorial staff and authors, template design and dummy creation for book fairs, execution of design including photo shoots for objects and cuisine, supervision of pre-press production including colour correction and proofing; book jacket design for fiction and non-fiction titles; other related print media design; conceptualisation, design, supervision of production/execution; brochures; catalogues; posters; cards and invitations; exhibition panel design and layout planning

Graphic Designer at Profile Advertising Pvt Ltd, New Delhi:
May 2001 – May 2003
Job profile: Design and concepts for advertising campaigns, individual advertisements, PoPs, and other print media design; organising of photo shoots for a variety of products, such as jewellery, food and clothing.

All content of this site is copyright Arati Devasher (nee Subramanyam) or her clients, unless otherwise mentioned in alt text. No images or articles may be used without written permission.

Testimonials

“Arati is an excellent designer, and works very diligently at the projects she is involved in. She has a good temperament, and works well with people. She has designed the catalogue and publicity matter for my exhibitionPainted Sceneriesand The Delhi Ibsen Festival 2008 [in collaboration with the Royal Norwegian Embassy], for which she has conceptualised the basic design.”

Top qualities: Great Results, Personable, Good Value

- Nissar Allana, The Dramatic Art and Design Academy

Hired Arati as a Freelance Graphic Designer in 2007, 2008, 2009.

“Arati has designed the 33 Corps Coffee Table Book (The Trishakti Corps) of 216 pages and Brochures to our complete satisfaction. Thoroughly recommended.”

Top qualities: Great Results, Expert, On Time

- Maj. Gen. Ravi Arora, Indian Army

Hired Arati as a Freelance Graphic Designer in 2005, 2006, 2007, 2009.

“A thorough professional, Arati gave a whole new meaning to the design aspect of Cyber Media during her short stint here. Full of innovative ideas and zest, her thought provoking comments and suggestions did add a new dimension to some of the projects we were doing at that time. Her planning methodology and systematic approach to everything at hand made sure projects were delivered on schedule, always. Of special note was a long project we did for Encyclopedia Britannica: the project would have been a mess if Arati had not joined the team when she did - and what a success it turned out to be.

I've always been wary of working with freelancers but working with Arati was a whole new experience. I've worked with her on a number of projects and if she commits to doing something, she WILL do it, come what may. She's so professional in her approach - it is no surprise that her services are much in demand. Her creative inputs have given some of our projects/books a fresh look and feel. I have had a great experience with every project that we assigned her to work on. One of the recent projects we did with her involved designing a book of 256 pages in 6 weeks. Although we took Arati on to work on the design, she helped in many other ways to speed up the process, often working through the night. Not only was the project delivered on time, it was well appreciated by our client overseas.”

Top qualities: Great Results, Personable, On Time

- Vatsala Arora, Manager - Content Creation, CyberMedia India Ltd

Managed Arati indirectly as a full-time Graphic Designer at CyberMedia Services (2006-2007) and thereafter hired Arati as a Freelance Graphic Designer in 2007, 2008.

“Working with Arati is a true pleasure. An innovative designer and a thorough professional, Arati is the person you can depend on at all times. Her meticulous planning is admirable and she takes organization to a different level altogether. I remember working with her on a particularly difficult project - Encyclopedia of India for Encyclopedia Britannica. She impressed all (including the client) with her creative abilities, timely deliveries and anticipation of the client's requirements. Her untiring work in creating a portfolio at the nth hour for the London Book fair is a classic example of the kind of dedication Arati brings to all her work. Placed in a sticky situation, I would go all out to have Arati on my side.”

- Madhumita Bardhan Sinha, Head Editorial Services, Cyber Media (India) Ltd

Managed Arati indirectly as a full-time Graphic Designer at CyberMedia Services (2006-2007)

“Arati worked with me only for a couple of months. What struck me about her was the quality of her work. I can't remember an instance where we would need Arati to rework on anything she had submitted. Or remind her about deadlines, as she would always deliver what was required on or before time. Arati is quality conscious and resourceful professional.”

- Hoshie Ghaswalla, President - CyberMedia Services & Publishing, CyberMedia India Ltd

Managed Arati indirectly as a full-time Graphic Designer at CyberMedia Services (2006-2007)

“Arati is one of the few people I have come across who have the rare mix of qualities that includes professional skill, good attitude and a high degree of personal integrity. I was lucky to have her on my team. Our clients at Encyclopedia Britannica, both in India as well as Chicago, were also particularly appreciative of her contribution on a very challenging project.” May 20, 2008

- Sanjay Jain, Head of Content Services, CyberMedia

Managed Arati as a full-time Graphic Designer at CyberMedia Services (2006-2007)

“We asked Arati to design the Command Coffee Table BookSurya and right from the beginning, her professional knowledge and creativity, which easily surpassed the standards available to us for similar work, were evident. Even our publisher, a firm of repute, was all praise for the design and 'feel' of the book. Her commitment to perfection, punctuality and work ethics was outstanding.”

Top qualities: Great Results, Expert, Creative

- Brig. U.P.I. Dhar, Indian Army

Hired Arati as a Freelance Graphic Designer in 2005.

“Arati is a great graphic designer. She designed Indian Flavours a book on Indian Cuisine authored by me, which was chosen by Barnes and Noble USA as well as Greenwich, UK to be published as special exclusive editions in both cases. She conceptualised the cover and page layouts and did most of the elegant food styling at the photography sessions. She has also conceptualised the page layout and initial shoot for another of my cuisine books, Five Seasons, which is currently in production.”

Top qualities: Great Results, Expert, Creative

- Marut Sikka, Author, and Owner of Magique

Author of books designed by Arati as a full-time Graphic Designer at Roli Books (2003-2006)

“Arati has been a very supportive colleague.She is very organised and methodical. Very receptive and open to ideas and suggestions.She is creative and techno savvy and always ready to heip.”

- Sneha Pamneja, Chief Designer, Roli Books

Colleague of Arati as a full-time Graphic Designer at Roli Books (2003-2006)

“Arati is a great team worker, very dedicated, has great organisational skills and a very pleasant person. Great working with her. Her art is also very interesting!”

- Kapil Kapoor, Director, Roli Books

Managed Arati as a full-time Graphic Designer at Roli Books (2003-2006)

“Arati is a result-oriented and a very competent designer with an eye for detail. What I've liked about working with her is that after a brief, she completes a project independently and ensures that she meets the deadline. She is extremely creative and focussed in anything she does.”

- Atika G Bose, Comm & PR Manager, Roli Books Pvt Ltd

Colleague of Arati as a full-time Graphic Designer at Roli Books (2003-2006)

“Arati has been one of the most dedicated colleagues we've had at Profile Advertising. With her ever eager - to - help attitude and a keen learner, she was always coming up with something innovative - a very essential trait for a Graphic Designer. And we're sure she'll go far. We wish her the very best in life.”

- Jiten Dhawan, Owner, Profile Advertising

Managed Arati as a full-time Graphic Designer at Profile Advertising (2001-2003)

Arati Devasher Design

Monday, December 31, 2007

Book Cover: The Way it Was

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