Arati Devasher Design: 2007

Monday, December 31, 2007

Collateral: Choko La Free Cup of Coffee Offer Ad, Leaflet

Client: Choko La, 2007

Free Cup of Coffee Offer

Animated advertisement for websites

Poster and emailer

Collateral: Choko La Christmas Leaflet & Tent Card

Client: Choko La, 2007

Christmas Gifting Leaflet

Triple-fold Outside (open)

Triple-fold Inside (open)

Christmas Gifting Tent Card

Collateral: Choko La Cheese Boutique

Client: Choko La (A Restaurant by Cosmic Kitchen Pvt Ltd)

Poster

Book Cover: Kargil 1999

Client: Natraj Publishers, 2007

Kargil 1999: The Impregnable Conquered

by Lt. Gen. Y.M. Bammi

Non-Fiction, Demi Octavo, Hardback

Matte lamination

Book Cover: Forest Management

Client: Natraj Publishers, 2007

Forest Management: Classical Approach and Current Imperatives

by Dr. J.B. Lal

Non-Fiction, Demi Octavo, Hardback

Matte lamination

Book Cover: The Way it Was

Client: Natraj Publishers, 2007

The Way it Was: Inside the Pakistan Army

by Brig. Z.A. Khan

Non-Fiction, Demi Octavo, Hardback

Matte lamination

Book Cover: Handbook for Public Information Officers Under the RTI Act

Client: Natraj Publishers, 2007

(English and Hindi Editions)

Handbook for Public Information Officers
under the RTI Act

by Dr. R.S. Tolia

Non-Fiction, Demi Octavo, Hardback

Matte lamination

Book Cover: Customs and Etiquette in the Services

Client: Natraj Publishers, 2005, 2007

Customs and Etiquette in the Services

by Col. H.R. Roach, Maj. Gen. R.K. Arora

Non-Fiction, Demi Octavo, Hardback

Matte lamination

Book Cover: Bla Bla

Client: Natraj Publishers, 2007

Bla Bla: Something to Talk About
When You Have Nothing to Say

(Compilation)

Non-Fiction, Demi Octavo, Paperback

Matte lamination

Book Cover: Brown Morning

Client: Natraj Publishers, 2007

Brown Morning

by Franck Pavloff

Fiction, Demi Octavo, Paperback

Matte lamination, Single colour printing

Book Cover: Caught and Told

Client: Roli Books, 2007

Caught and Told: Humorous Cricketing Anecdotes

by Sandeep Patil, Clayton Murzello

Non-Fiction, 6 x 6 inches, Paperback

Matte lamination with Spot UV

Book Cover: The Leopard in India

Client: Natraj Publishers, 2007

The Leopard in India

by J.C. Daniel

Non-Fiction, Demi Octavo, Hardback

Matte lamination

Friday, November 2, 2007

A set of three red and gold cards in a gold folder within a cream envelope, screen printed. The paper chosen was red machine-made, with a slight grain. The pattern on flowers was printed using a gloss medium, and the gold was printed thereafter.

The envelope (cream with gold) and the folder containing the cards

The folder for the cards was thick gold card, with a slight sheen,

and a maroon 'Ganesha' printed for good fortune

The open folder with the three cards placed inside

The cards were identical in design, with variations in text content

The pattern was printed in gloss medium, and the matter in gold

Wednesday, May 2, 2007

Wedding Card: Rohini & Arjun

This card was done for one of my best friends's in-laws, who are Bengali, hence the 'kantha' pattern border. Simple screen printing in a single colour on handmade paper.

Friday, March 2, 2007

Wedding Card: Divya and Dhiraj

Divya chose the gold and silver paper to give a more dramatic feel, and also wanted me to incorporate the Kahlil Gibran quote that her parents had used on their wedding cards. The cards were screen printed in gold and maroon.

The first reception card was pale gold with a darker gold envelope.

I wanted to enhance the gold base without making it too
flashy, and so created a pattern in gold printing, to give it texture

Both cards essentially used the same pattern,
with a change of colour being the difference

The second card was silver pattern on silver paper, with green text

I used the watermark-style effect to make the metallic
paper of the cards look less flat and more elegant

Tuesday, January 2, 2007

Wedding Card: Nandita & Rahaab

This card was done for my friends. I traced the motif in the corner of the card, and on the sticker, from a pendant that the groom gave the bride when they first got together - I enjoy putting in such personal touches; it gives the card more meaning. The cards were screen printed in 3 colours on each side.

The front of the two cards, with the envelope in the background

The backs of the cards, printed with a gold motif

and the two-colour pendant design repeated in the centre

and on the sticker that holds the envelope closed

Monday, January 1, 2007

Book Cover: The Small Tigers of Shergarh

Client: Roli Books, 2006

The Small Tigers of Shergarh

by Ranjit Lal

Fiction, Demi Octavo, Paperback

Matte lamination with Spot UV

Book Cover: 17 Tomatoes

Client: Roli Books, 2006

17 Tomatoes: Tales from Kashmir

by Jaspreet Singh

Fiction, Demi Octavo, Paperback

Matte lamination with Spot UV

Book Cover: Madhav & Kama

Client: Roli Books, 2006

Madhav & Kama: A Love Story from Ancient India

by A.N.D. Haksar

Fiction, Demi Octavo, Paperback

Gloss lamination

Book Cover: The Page 3 Murders

Client: Roli Books, 2006

The Page 3 Murders: A Lalli Mystery

by Kalpana Swaminathan

Fiction, Demi Octavo, Paperback

Matte lamination with Spot UV

Experience

Freelance graphic designer
(print media):
July 1997 to present

Visual artist:
July 1997 to present

Graphic Designer at CyberMedia Services, Gurgaon:
November 2006 – May 2007
Job profile: Conceptualise and design children's books; liason with the illustration team to execute the above; design of magazines, books and other publications as per project requirements; lead a team of 4 DTOs/Illustrators; carry through projects from concept to production; interact with clients

Graphic Designer at Roli Books Pvt Ltd, New Delhi:
June 2003 – November 2006
Job profile: Coffee-table book design including concept development and interaction with editorial staff and authors, template design and dummy creation for book fairs, execution of design including photo shoots for objects and cuisine, supervision of pre-press production including colour correction and proofing; book jacket design for fiction and non-fiction titles; other related print media design; conceptualisation, design, supervision of production/execution; brochures; catalogues; posters; cards and invitations; exhibition panel design and layout planning

Graphic Designer at Profile Advertising Pvt Ltd, New Delhi:
May 2001 – May 2003
Job profile: Design and concepts for advertising campaigns, individual advertisements, PoPs, and other print media design; organising of photo shoots for a variety of products, such as jewellery, food and clothing.

All content of this site is copyright Arati Devasher (nee Subramanyam) or her clients, unless otherwise mentioned in alt text. No images or articles may be used without written permission.

Testimonials

“Arati is an excellent designer, and works very diligently at the projects she is involved in. She has a good temperament, and works well with people. She has designed the catalogue and publicity matter for my exhibitionPainted Sceneriesand The Delhi Ibsen Festival 2008 [in collaboration with the Royal Norwegian Embassy], for which she has conceptualised the basic design.”

Top qualities: Great Results, Personable, Good Value

- Nissar Allana, The Dramatic Art and Design Academy

Hired Arati as a Freelance Graphic Designer in 2007, 2008, 2009.

“Arati has designed the 33 Corps Coffee Table Book (The Trishakti Corps) of 216 pages and Brochures to our complete satisfaction. Thoroughly recommended.”

Top qualities: Great Results, Expert, On Time

- Maj. Gen. Ravi Arora, Indian Army

Hired Arati as a Freelance Graphic Designer in 2005, 2006, 2007, 2009.

“A thorough professional, Arati gave a whole new meaning to the design aspect of Cyber Media during her short stint here. Full of innovative ideas and zest, her thought provoking comments and suggestions did add a new dimension to some of the projects we were doing at that time. Her planning methodology and systematic approach to everything at hand made sure projects were delivered on schedule, always. Of special note was a long project we did for Encyclopedia Britannica: the project would have been a mess if Arati had not joined the team when she did - and what a success it turned out to be.

I've always been wary of working with freelancers but working with Arati was a whole new experience. I've worked with her on a number of projects and if she commits to doing something, she WILL do it, come what may. She's so professional in her approach - it is no surprise that her services are much in demand. Her creative inputs have given some of our projects/books a fresh look and feel. I have had a great experience with every project that we assigned her to work on. One of the recent projects we did with her involved designing a book of 256 pages in 6 weeks. Although we took Arati on to work on the design, she helped in many other ways to speed up the process, often working through the night. Not only was the project delivered on time, it was well appreciated by our client overseas.”

Top qualities: Great Results, Personable, On Time

- Vatsala Arora, Manager - Content Creation, CyberMedia India Ltd

Managed Arati indirectly as a full-time Graphic Designer at CyberMedia Services (2006-2007) and thereafter hired Arati as a Freelance Graphic Designer in 2007, 2008.

“Working with Arati is a true pleasure. An innovative designer and a thorough professional, Arati is the person you can depend on at all times. Her meticulous planning is admirable and she takes organization to a different level altogether. I remember working with her on a particularly difficult project - Encyclopedia of India for Encyclopedia Britannica. She impressed all (including the client) with her creative abilities, timely deliveries and anticipation of the client's requirements. Her untiring work in creating a portfolio at the nth hour for the London Book fair is a classic example of the kind of dedication Arati brings to all her work. Placed in a sticky situation, I would go all out to have Arati on my side.”

- Madhumita Bardhan Sinha, Head Editorial Services, Cyber Media (India) Ltd

Managed Arati indirectly as a full-time Graphic Designer at CyberMedia Services (2006-2007)

“Arati worked with me only for a couple of months. What struck me about her was the quality of her work. I can't remember an instance where we would need Arati to rework on anything she had submitted. Or remind her about deadlines, as she would always deliver what was required on or before time. Arati is quality conscious and resourceful professional.”

- Hoshie Ghaswalla, President - CyberMedia Services & Publishing, CyberMedia India Ltd

Managed Arati indirectly as a full-time Graphic Designer at CyberMedia Services (2006-2007)

“Arati is one of the few people I have come across who have the rare mix of qualities that includes professional skill, good attitude and a high degree of personal integrity. I was lucky to have her on my team. Our clients at Encyclopedia Britannica, both in India as well as Chicago, were also particularly appreciative of her contribution on a very challenging project.” May 20, 2008

- Sanjay Jain, Head of Content Services, CyberMedia

Managed Arati as a full-time Graphic Designer at CyberMedia Services (2006-2007)

“We asked Arati to design the Command Coffee Table BookSurya and right from the beginning, her professional knowledge and creativity, which easily surpassed the standards available to us for similar work, were evident. Even our publisher, a firm of repute, was all praise for the design and 'feel' of the book. Her commitment to perfection, punctuality and work ethics was outstanding.”

Top qualities: Great Results, Expert, Creative

- Brig. U.P.I. Dhar, Indian Army

Hired Arati as a Freelance Graphic Designer in 2005.

“Arati is a great graphic designer. She designed Indian Flavours a book on Indian Cuisine authored by me, which was chosen by Barnes and Noble USA as well as Greenwich, UK to be published as special exclusive editions in both cases. She conceptualised the cover and page layouts and did most of the elegant food styling at the photography sessions. She has also conceptualised the page layout and initial shoot for another of my cuisine books, Five Seasons, which is currently in production.”

Top qualities: Great Results, Expert, Creative

- Marut Sikka, Author, and Owner of Magique

Author of books designed by Arati as a full-time Graphic Designer at Roli Books (2003-2006)

“Arati has been a very supportive colleague.She is very organised and methodical. Very receptive and open to ideas and suggestions.She is creative and techno savvy and always ready to heip.”

- Sneha Pamneja, Chief Designer, Roli Books

Colleague of Arati as a full-time Graphic Designer at Roli Books (2003-2006)

“Arati is a great team worker, very dedicated, has great organisational skills and a very pleasant person. Great working with her. Her art is also very interesting!”

- Kapil Kapoor, Director, Roli Books

Managed Arati as a full-time Graphic Designer at Roli Books (2003-2006)

“Arati is a result-oriented and a very competent designer with an eye for detail. What I've liked about working with her is that after a brief, she completes a project independently and ensures that she meets the deadline. She is extremely creative and focussed in anything she does.”

- Atika G Bose, Comm & PR Manager, Roli Books Pvt Ltd

Colleague of Arati as a full-time Graphic Designer at Roli Books (2003-2006)

“Arati has been one of the most dedicated colleagues we've had at Profile Advertising. With her ever eager - to - help attitude and a keen learner, she was always coming up with something innovative - a very essential trait for a Graphic Designer. And we're sure she'll go far. We wish her the very best in life.”

- Jiten Dhawan, Owner, Profile Advertising

Managed Arati as a full-time Graphic Designer at Profile Advertising (2001-2003)

Arati Devasher Design

Monday, December 31, 2007

Collateral: Choko La Free Cup of Coffee Offer Ad, Leaflet

Collateral: Choko La Christmas Leaflet & Tent Card

Collateral: Choko La Cheese Boutique

Book Cover: Kargil 1999

Book Cover: Forest Management

Book Cover: The Way it Was

Book Cover: Handbook for Public Information Officers Under the RTI Act

Book Cover: Customs and Etiquette in the Services

Book Cover: Bla Bla

Book Cover: Brown Morning

Book Cover: Caught and Told

Book Cover: The Leopard in India

Friday, November 2, 2007

Wedding Card: Aroras

Wednesday, May 2, 2007

Wedding Card: Rohini & Arjun

Friday, March 2, 2007

Wedding Card: Divya and Dhiraj

Tuesday, January 2, 2007

Wedding Card: Nandita & Rahaab

Monday, January 1, 2007

Book Cover: The Small Tigers of Shergarh

Book Cover: 17 Tomatoes

Book Cover: Madhav & Kama

Book Cover: The Page 3 Murders

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